Heineken the world’s most-recognized beer brand reopened the Heineken Experience after a year of extensive renovations. The New Heineken Experience is located in the former Heineken brewery in the heart of Amsterdam. The US-based BRC Imagination Arts, one of the world’s leaders in experiential marketing, has developed the New Heineken Experience – an interactive journey through the history of the brand and the brewing process.
This new amsterdam attractions spot gives the visitors wander the restored brewery and get a first hand look, see, taste, and touch of everything that happens during production. The concept of allowing consumers to be a part of the process, from beginning to completion, is proving to develop renewed excitement and a deep love for those Heine’s, all over again.